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Experience Overview
2023 - Current
Marketing Campaign Specialist
Oldcastle Infrastructure
As a Marketing Campaign Specialist, I lead the planning and execution of integrated marketing campaigns. I cultivate and sustain strategic relationships with stakeholders to drive alignment and collaboration. Additionally, I coordinate with the content team to develop engaging, relevant content and implement tracking mechanisms to monitor campaign performance and derive actionable insights. By analyzing campaign data to identify trends, successes, and areas for improvement, I continuously optimize campaigns to maximize ROI and achieve objectives. I also prepare and regularly present performance reports to stakeholders, leading marketing campaigns with a collaborative approach that fosters teamwork and alignment across cross-functional teams.
2022 - 2023
Marketing Coordinator
Oldcastle Infrastructure
​In this role, I assisted in planning and executing strategic marketing plans and campaigns that drove over $20 million in revenue. I supervised and mentored a marketing intern, enhancing their skills and performance. I successfully coordinated over 20 trade shows with minimal oversight, demonstrating exceptional organizational and leadership abilities, and aided in the planning and execution of over 60 trade shows, resulting in significant lead generation across various business units. Additionally, I created content for social media channels, achieving a 138% net audience growth, administered paid social media campaigns on Facebook and LinkedIn to support hiring initiatives, and developed a LinkedIn content strategy for top management, increasing the audience by 67% and supporting thought leadership initiatives.
2022 - 2023
Marketing & Communications Vice Chair
(Volunteer Role)
Hispanic Young Professionals & Entrepreneurs
I created and managed email newsletters achieving an average 85% open rate and collaborated with the Marketing & Communications Chair to develop a content strategy for LinkedIn and Instagram, which significantly boosted engagement and event attendance throughout the year. I instituted and developed video content for Instagram, leading to increased engagement among existing and new members. Additionally, I designed engaging graphics for social media platforms, enhancing brand visibility and audience interaction.
2021 - 2022
Marketing Executive Assistant
Designshow Marketing Agency
I managed digital customer relationship management (CRM) systems, organizing and scheduling meetings and appointments to ensure efficient business-to-client communication. I compiled weekly data analytical reports for managers, maintained contact lists in CRMs, and coordinated office procedures to maximize efficiency. Additionally, I supported the brand manager in creating marketing materials for clients and generated reports to measure company and client metrics.
2020 - 2021
Digital Marketing Intern
Designshow Marketing Agency
I managed social media accounts for clients using Hootsuite, resulting in monthly increases in engagement. I assisted in developing social media marketing campaigns on Instagram and Facebook, which led to higher engagement, and contributed to content writing for digital marketing campaigns.
Education & Certifications
Bachelor of Business Administration, Marketing Concentration
Georgia State University
Content Marketing Certification
Hubspot
Technical Skills
Marketing Campaign Management
Marketing Operations
Social Media Management
Project Management
Adobe Creative Suite
Content Creation
Marketing Tools I've Used
